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Google+ – social service or social network?

This weekend, the Sunday Times took a short break from (allegedly) hacking Gordon Brown’s personal information to share some insight into Google+ with its readers. At first glance, it looks like Google...

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Testing, testing, 1,2,3

So – I haven’t updated this blog for over a year now and I am concerned to see that it was, at least until recently, offline. I attach a picture of the the two main reasons that my blogging career has...

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The little things that make big data work

‘Big data’. Was there ever a more terrifying juxtaposition of two words? However, big data comes in peace when accompanied by the right visual analytics. The trick is to hide the data behind the...

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Why work is just like cycling

Having enjoyed carefully edited highlights from the 2013 Paris-Roubaix ‘cobbled classic’ this year (affectionately known as ‘L’Enfer Du Nord’ or ‘The Hell of the North’), I couldn’t help but notice...

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The organisation of the future

Most big corporations are simply not hard-wired to deliver on the needs of 21st century consumers. In a ‘post-marketing’ era such as we now find ourselves, organisational structures need to flex to...

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The challenge for retail

Modern retailers must feel a little like the awestruck metropolitan citizens of a fictional US city in the opening scenes of a disaster movie. The alien spaceship that is e-tail has hoved into view,...

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Silence is (mostly) a virtue

The wife and I fired the starting gun on the school rat race on Friday with an open day at the local pre-prep. Freckly, earnest boys and girls accompanied us on a school tour, wide-eyed with promise...

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The technology stack: the giant jigsaw

  I’m developing a love / hate relationship with digital media. Never has the phrase ‘two steps forward, one step back’ been more applicable than to the wayward jumble of technologies we advertisers...

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Brands: icons of pop culture

  There’s nothing like pain to focus the mind. I recently watched two deodorant commercials back to back whilst simulating a major hill climb on my local gym’s stationary bike. One, for Dove for Men,...

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At last – a human voice for business

‘We promise not to screw it up,’ Marissa Mayer writes of her latest acquisition on her own Tumblr site. ‘Tumblr is incredibly special and has a great thing going’. Whilst speculation continues as to...

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