Google+ – social service or social network?
This weekend, the Sunday Times took a short break from (allegedly) hacking Gordon Brown’s personal information to share some insight into Google+ with its readers. At first glance, it looks like Google...
View ArticleTesting, testing, 1,2,3
So – I haven’t updated this blog for over a year now and I am concerned to see that it was, at least until recently, offline. I attach a picture of the the two main reasons that my blogging career has...
View ArticleThe little things that make big data work
‘Big data’. Was there ever a more terrifying juxtaposition of two words? However, big data comes in peace when accompanied by the right visual analytics. The trick is to hide the data behind the...
View ArticleWhy work is just like cycling
Having enjoyed carefully edited highlights from the 2013 Paris-Roubaix ‘cobbled classic’ this year (affectionately known as ‘L’Enfer Du Nord’ or ‘The Hell of the North’), I couldn’t help but notice...
View ArticleThe organisation of the future
Most big corporations are simply not hard-wired to deliver on the needs of 21st century consumers. In a ‘post-marketing’ era such as we now find ourselves, organisational structures need to flex to...
View ArticleThe challenge for retail
Modern retailers must feel a little like the awestruck metropolitan citizens of a fictional US city in the opening scenes of a disaster movie. The alien spaceship that is e-tail has hoved into view,...
View ArticleSilence is (mostly) a virtue
The wife and I fired the starting gun on the school rat race on Friday with an open day at the local pre-prep. Freckly, earnest boys and girls accompanied us on a school tour, wide-eyed with promise...
View ArticleThe technology stack: the giant jigsaw
I’m developing a love / hate relationship with digital media. Never has the phrase ‘two steps forward, one step back’ been more applicable than to the wayward jumble of technologies we advertisers...
View ArticleBrands: icons of pop culture
There’s nothing like pain to focus the mind. I recently watched two deodorant commercials back to back whilst simulating a major hill climb on my local gym’s stationary bike. One, for Dove for Men,...
View ArticleAt last – a human voice for business
‘We promise not to screw it up,’ Marissa Mayer writes of her latest acquisition on her own Tumblr site. ‘Tumblr is incredibly special and has a great thing going’. Whilst speculation continues as to...
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